Inside Abbey Road VR Campaign

For the launch of Inside Abbey Road: A Google VR Experience in collaboration with NME, I worked within the Creative Lab to design the NME covers, collateral and Old Street takeover ads for the campaign.

Working closely with Tom Seymour on the creative concepts for the campaign, photoshoot and final rollout, the campaign spanned 3 days and saw 80,000 Google Cardboard’s given out with NME magazine, including a popup recreation of Abbey Road’s Studio 2 in Kings Cross station.

Role: Lead Designer
Company: Google Creative Lab (Toaster)

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